BluecoveApply nowPrivacy Policy
Effective November 11, 2026
This policy explains how Truelabel Inc, doing business as Bluecove ("Bluecove", "Truelabel", "we", "us") collects, uses and shares information when you use this website and apply for business funding through it. Truelabel is a Wyoming corporation. We are not a lender. We pass your application to a funding partner, which reviews it and makes every funding decision.
Information we collect
| Category | Examples |
|---|---|
| Contact details | Name, email address, mobile number |
| Business details | Legal business name, EIN, entity type, industry, business address, sales, time in business, requested amount |
| Owner details | Ownership percentage, date of birth, home address, credit score range you enter |
| Sensitive information | Social Security number |
| Consents | Whether and when you agreed to calls and texts, and to the funding authorization |
| Device and usage data | IP address, browser type and pages requested, collected by our hosting provider in server logs |
We collect this information from you when you fill in the application or the calculator. Your answers are kept in your browser while you apply, so you can pick up where you left off; your Social Security number is never stored in your browser.
How we use it
- To send your application to our funding partners so they can review your request and contact you about it.
- To call or text you about your request, if you agreed to that.
- To run, secure and fix this website, and to prevent fraud.
- To meet legal obligations and enforce our Terms of Use.
We use your Social Security number only to pass your application to our funding partners for identity verification and credit review.
How we share it
- Funding partners. We share your application with the funding partner that will review it when you submit it. A funding partner may obtain credit reports and may share your application with other funding sources, as described in its own privacy policy. Funding partners may pay Truelabel for referrals.
- Service providers that host and run this website for us, bound to use the information only for that purpose.
- Legal and safety. When the law requires it, or to protect rights, property or safety.
- Business transfers. If Truelabel is part of a merger, acquisition or sale of assets.
We don't share your mobile number or your consent to receive texts with anyone for their own marketing.
Your choices, and "Do not sell or share my info"
Because funding partners may pay us for referrals, sending your application to one may be a "sale" of personal information under some state laws. We only send your application to a funding partner when you submit it. You can ask us not to sell or share your information, and we will not send any application you haven't already submitted. To make that request, email support@joinopenfile.com with the subject "Do not sell or share my information". We also honor Global Privacy Control signals sent by your browser.
You can stop texts at any time by replying STOP, and calls by telling the caller or emailing us.
Your privacy rights
Depending on where you live, including California, Colorado, Connecticut, Virginia, Texas and other states, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it, to limit how we use sensitive information, and to opt out of sales or sharing. To use these rights, contact us at Truelabel Inc, 5830 E 2nd St, Ste 7000, PMB 35111, Casper, WY 82609, or email support@joinopenfile.com. We will verify your request using the details you gave us, and we will not treat you differently for using your rights. An authorized agent can make a request for you with your written permission. If we deny a request, you can appeal by replying to our decision.
Information already sent to a funding partner is held under its privacy policy; we will forward your request to it when you ask.
How long we keep it
We keep application information only as long as we need it to deliver your application, to keep records of consents and referrals, and to meet legal obligations, and then delete it.
Security
This website uses encrypted connections (HTTPS). No method of storing or sending information is completely secure, so we can't guarantee absolute security.
Children
This website is for business owners aged 18 or older. We don't knowingly collect information from children.
Changes
We will post any change to this policy on this page with a new effective date.
Contact us
Truelabel Inc, 5830 E 2nd St, Ste 7000, PMB 35111, Casper, WY 82609, or email support@joinopenfile.com.